SEO.

Good SEO is the sum of three fronts that need to be healthy at the same time. When one fails, the others can't make up for it.

• Technical SEO — crawlability, indexing, schema, sitemap, robots, canonicals, hreflang, performance and Core Web Vitals.
• On-page — information architecture, search intent, keyword research, optimization of titles, headings and content.
• Off-page — qualified link building, domain authority, digital PR and brand building.
• Core Web Vitals — LCP, INP, CLS in the green. Performance is a ranking factor, not a detail.

Before touching anything, I run a full audit to understand where the real bottleneck is — performance, indexing, content, authority or user experience.

SEO is a marathon. I work in monthly cycles: audit, prioritize, implement, measure. Every month we see what moved on rankings, traffic and conversion — and adjust.

I report results honestly. If a page dropped, I tell you why and what I'll do. If a strategy isn't working, I change it. No prettifying charts.